Keyword Research is Time Consuming but Rewards are High

What is the Importance of Keyword Research?

This post is for everyone who is an Internet Marketing Strategist, Search Analyst or SEO etc. and does Keyword Research for his projects. I think Keyword Research is the most important aspect for SEO and if it not done perfectly you can make a huge mistake by targeting your whole SEO campaign around some wrong and useless keywords. This is process which can make or break your website. I would like the SEO’s and Internet Marketers to start thinking differently about how you gather all the data for Keyword Research.

Every Search Engine uses its own, unique algorithm to provide search results. They employ text matching to help them determine relevance. When a searcher searches for a keyword like “Hotels in Delhi” , the search engine shows the WebPages most relevant and informative to this keyword. So Keyword Research brings valuable & relevant traffic to your website and also it enhances the user experience for a website by providing the most relevant keywords which decreases the Bounce Rate. That means Keyword Research is a great way to find the areas of opportunity for the success of a particular website.

Keyword Research

How much is a Particular Keyword Worth to Your Website? Ask Yourself to Get the Answer.

1. Will the searchers find here what they are looking for when they are coming to my website by searching this keyword?

2. Is the content relevant on the page for that keyword?

3. Is the keyword relevant to your website?

4. If this keywords rank well then it would be sending a lot of traffic, or minimal traffic?

5. Do this keyword fit in with the website’s business model?

6. Do this keyword logically represent the website’s products/services?

If the answers of these 6 questions are clear “Yes” then you can proceed.

Keyword Tools Provide Some Predictions, not Accurate Data:

The whole Internet Marketing industry knows that the search volume data from the Google Adwords Tool is bullshit. The simple truth is – you should not trust Google Adwords Tool; it is there for illustrative purposes only to predict the real volume. Check the competition and search volume and competition from Google Adwords Tools by singing in and without signing in , you will find different data.

Search for Some Desired Terms/phrases in Google:

Put the desired terms or phrases in Google search box to see that for which keywords the Paid advertisements are appearing. Roughly we can say that many paid ads means it could be a high value and conversion-prone keyword.

Go for Long Tail Keywords:

I think long tail keywords are more conversion-prone keywords, Why ? If a searcher searches for “Chocolate Cookies” , is does not mean he/she wants to buy it, may be he/she is searching for the recipe or wants some discounts for ordering bulk products or wants to sell it. But if a person searches for “Chocolate Cookies Recipe” or “How to Make Chocolate Cookies” then we can clearly understand that his/her purpose for the searches. Although it has a very good search volume, may be it is a mistake if you target “Chocolate Cookies” to optimize as a keyword. So the conclusion is we should be doing keyword research thinking about the search intent. This is where you have to be careful when researching for keyword.

Are You Basing Your Search Volume Calculations On Broad/Phrase Match Searches?

I think this is the most common and most damaging keyword research mistake.

Let us consider a keyword “Tennis Shoes”.

These searches could be considered as broad match: “tennis racquet”, “high heeled shoes” , “buy tennis shoes” etc.

And these searches could be considered as phrase match: “tennis shoes photo”, “best tennis shoes” , “red tennis shoes” , “buy tennis shoes” etc.

So what we have seen here? If you offering “Tennis Shoes” , you can attract traffic who are not looking for to buy tennis shoes, rather looking for “Tennis Shoes” etc; but it will definitely be worthless for you. Traffic quality is the best thing for a website.

How to Take Your Keyword Research to a Next Level ?

Add Some Social Media Signal Data!

Social media data can provide some extra valuable information to your keyword list. But where to find these data? Ok, here it is :

TOPSY :

It is free. You can analyze tweets, Photos, videos, trending topics and everything here. For better result use the “Advanced Search” field.

check it out for the keyword “Hotels in Delhi” :

Keyword Research

 

Social Mention :

It is also free. You can use this tool for Real-time social media search and analysis. It is like Google alerts but made for social media only.

check it out for the keyword “Hotels in Delhi” :

Keyword Research

Get Some Über-suggestions with Übersuggest Tool:

You can get keyword ideas using Übersuggest Tool that makes good use of Google auto-complete word suggestion. It is free and very simple to use.

For example, check out the suggestions for the keyword “Hotels in Delhi” :

Keyword Research

I think a perfect keyword is that which has very high search volume and Low competition.

Why I Love Google Plus (and You Should, too)

Why Google+ is a Must-Have for the Internet Marketers?

When Google launched the Google+ social network, the internet marketing world ( along with Me!) barely noticed it. But now, when Google decided to make this social media network a bigger part of its search results, no option to ignore it.

Facebook and Twitter both restrict Google from accessing much of their data and it limits the Search Effectiveness of Google. So the engineers of Google built Google+ to dominate all other social media networks. Facebook actively prevents Google from crawling most of its content. They are only allowing Google to access the Fan pages.

With the growth of Facebook, Google is so uncomfortable and we saw earlier that Google wanted to dominate them (Do you remember Orkut etc?). Thumbs up to them for the never die attitude. Now by the advantage of the search engine they are turning the table towards their side.Now Google is doing everything to beat Facebook and Twitter.

According to me, the Google+ initiative is mainly aimed to improve the search result quality by integrating the social media signals into search. On a wider range of perspective, Google is trying to converge all the social signals on Google+ and all these signals should definitely affect the search results. And by these Google does not have any dependency on any third party to give them social network data. And this is just the starting; in future Google will do everything to push Google+.

Google+ now has 343 Million users according to the Global Web Index, capturing the second position bumping Twitter. With the integration of all the Google’s products and services, you get power social network on Google+ platform that any other social media network can’t provide.

I Love Google+

Now Let’s Take a Look at the Benefits of Google+:

You can Index New Content Lightning Fast:

When you share a new content on Google+, Google will index the content vey quickly. The new URLs are crawled by Googlebots almost instantly. Rand Fishkin once commented that “Google+ is the new Google Submit URL box.”

So this makes complete sense to share your new content on Google+ for quick indexation.

Google+ Provides You Unlimited Editing Power:

You can use Google+ just like a personal Blog. You can modify or change any post whenever you want. But with Facebook and Twitter, you can’t do this. After you post a tweet, Twitter only allows you to delete and on Facebook, the same thing happens. That means only Google+ gives you the full control over your own content.

Get Dofollow Links Towards Your Websites:

Google+ allows you to add all your social media profiles, blogs and websites in a very organized manner. All these Links are “Dofollow”. If you paste a link into the “share with New” area, it will be a nofollow link attribute. So instead of doing this, click on the “link” icon and add the link here. Then it will be a dofollow link attribute.

But I have to remind you that don’t turn your Google+ profile into a link factory; Google will not tolerate any kind of spamming practices.

Check out this article to know more about Google Plus strategies.

Establish a Panic-Proof Link Building Strategy

The world of SEO is changing everyday! It seems that the day is coming when there will be no easy way to get back links (I mean good back links!). Only a Good SEO knows that how to earn links and he can create a good content promoting strategy to attract natural links.

The Google Penguin update has changed the link building process in a significant way. Earlier, it was easy to get rank for the desired keywords by building thousand of links with exact match anchor text. But those days are gone. Link building is becoming a very complex in the post Google Panda and Penguin days.

Link Building

Now let us discuss some Future-proof and Panic-Proof link building strategies:

Stop Chasing The Google Algorithms:

First of all, I want to say that you will never catch it. So create a last longer link building strategy and try to get more traffic, not the rank.

Make Sure That Your Website Provides a Good User Experience:

The web users want a quick and easy user experience on your website. So, choose the Landing pages against the desired keywords very carefully that you are going to optimize.

A lots of SEO’s are still making this mistake of always linking to their homepage when link building. I understand that your homepage is the most important and valuable page of your website, but I am sure that it will not going to help you for the ranking. So identify the target pages very carefully.

Recommended article: How to Make Google Love Your Website?

Diversify Your Anchor Texts and Avoid Exact Match Anchor Texts:

There is nothing Google hates more than feeling you are trying to Google to rank you for a specific keyword. for an example , if you are targeting the keyword “Hotels in New Delhi” and you are  using the exact match anchor text, Google will definitely think it is highly suspicious. Yes it simply does not make any sense for Google.  So constantly diversify your anchor text; for example: try to use ” Best Hotels in New Delhi City ” , ” 5 Star Hotel in New Delhi ” instead of “Hotels in New Delhi”.

And one more important thing is that Google is now very smart enough to figure out which particular keyword relates best to your content. So  I highly recommend to use generic keywords like ” learn more here ” , “read more here” , ” check out more here” as anchor text as these look way more natural. But never use “go to this link”, “go to this website” etc as anchor text.

Make Your Content Linkable:

Make sure that you are providing linkable content. If your visitors don’t like your content, they will not like or share it. If you are producing content that has value, people possibly hit the like, pin it or tweet buttons on one of your blog posts or articles. Creating a good content promoting strategy is the safest, most natural and most efficient form of Search Engine Optimization.

Link Building

Focus on Quality Link Building, not Quantity:

Since many years, this has been said over and over to create quality links. Forget about mass directory submissions etc. Because if you get the rank by this kind of submissions, Google will definitely penalize your website; if not today then may be tomorrow or the next month. Definitely!

Use Social Media, Get People to See Your Content and Leverage Your Fan Base:

Since 2012, social signals are more important than ever. When you post a fresh content, make sure that you share it on all the social media accounts (Google + is the must, mind it!). When you share useful content, you will definitely get likes, repins, retweets and the most important +1’s. This will give you a bonus point for SEO , also helps to spread your content as well as.

People will not link to or share your content unless they see it and this is where content marketing strategy is important.

Link Building Strategy

Use Google+ to Cache Your Content Lightning Fast:

It is no secret that Google+ is built to dominate all other social media platforms. So use it wisely to cache your content very easily and boost your keyword’s ranking.

Recommended article: 11 Google Plus Strategies for Content Marketing and Social SEO

Create Social Media Profiles to Get Back Links:

There are lots of social media websites that allow you to sign up, create a profile, and include a website link. So take advantage of this opportunity, Go Social!

But where can you find all of these social media websites to create profiles? I will suggest you KnowEm.

Create an Awesome Blog:

A good blog for your website attracts natural links to your content. So create it.

PowerPoint Presentation/Multimedia/Document Submissions:

Submit PowerPoint presentations, PDFs and get a link from them in return. I recommend that SlideShare is the best!

Participate on Question & Answers:

You can build links that should also send you traffic to your website by using the websites like Yahoo! Answers, Quora and Wiki Answers.

Scoop.it ! :

Scoop.it is an awesome way to build links and drive traffic at the same time. Watch this video to learn how to use it.

For more , you can check out these Whiteboard Fridays : “ The Death of Link Building and the Rebirth of Link Earning “ By Rand Fishkin and “ High-Value Tactics, Future-Proof Link Building “ by Cyrus Shepard.

Google Panda Update is a Ranking Factor

The Search Engine Google changes its search algorithm constantly, each year up to 500-600 times. These algorithm updates help them to provide better search results to the web users. But most of these changes are minor, only the Major algorithm updates affect search results in significant ways. So it is very important for the SEO experts to know these Google updates for the rankings of the websites.

But Why These Algorithm Updates?

The Search engine Google makes money from the gigantic market shares and advertisements. They can charge more than others because they have the biggest pool of potential advertisement impressions and clicks to sell or generate leads. So Google has a complete interest in insuring a better search user experience. And That’s it. Google does not care about your website’s ranking. They only care about providing the most relevant search results, so that everyone keeps using Google.

Recommended article:  How to Make Google Love Your Website?

Google Panda:

On 24th February 2011,  a major Google update called “Farmer Update” or  “Google Panda 1.0” has affected 12% of search queries and halved many well-known websites visitor numbers.

Google’s Head of Search Spam Mr. Matt Cutts puts it in a Blog post announcing that:

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

And Matt Cutts Tweeted :

Google Panda

So what are the Search Engine Optimization mistakes that are hurting thousands of websites since the Google Panda Update?

  • High Advertisement Ratio
  • Keyword Stuffing
  • Duplicate Content
  • Back links from Blacklisted Sites
  • Buying or Exchanging Links
  • Less Content and Heavy Template Footprint
  • Pages with Empty content and with Only Links
  • High bounce rate on page or site.
  • Low percentage visit times on web page or website.
  • Low percentage of users returning to a site
  • Low percentage of Click Through Rate (CTR)   from Google’s results result pages
  • Low  quality inbound links

We can say that Panda is a ranking factor for the websites. It is a filter that Google has designed to evaluate the low-quality Web Pages. Remember that the Google Panda is a site-wide penalty.

Google Panda Update Favours Images and Videos:

If we look at the winners and losers found by Searchmetrics, it is obvious that the websites with valuable images and videos were the big winners.

Here are the winners:

  • imdb.com
  • wikihow.com
  • pinterest.com
  • mashable.com
  • yelp.com
  • cnet.com
  • last.fm

And the loosers are:

  • myspace.com
  • ebay.com
  • amazon.com
  • huffingtonpost.com
  • wikipedia.org
  • aol.com

What Should You Be Doing?

Where should you focus your energy now? Content, of course Content!

Use blogs, infographics , articles and other high quality content to leverage for link building and to attract natural, organic back links. Remember, we should earn links, not create links.

For more , you can check out this Rand Fishkin‘s Whiteboard Friday : How Google’s Panda Update Changed SEO Best Practices Forever

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